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Strategy – the journey for start-ups!
If strategy is achieving goals through efficient planning in order to gain competitive advantage, when our resources are limited, why do we see many start-ups that don’t have an efficient strategy? In many times, the uncertainty and unpredictable environment because their main concern of a new company because of 3 main reasons: – limited understanding of the target market – lack of market analysis in order to assess the environment, competitors, potential clients and possible opportunities or threats – no or limited analysis on financials. If break-even is reached at 95% of potential clients, it is obvious that the rest of 5% (profit) could not reach the expected growth. Start-ups…
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Why getting to break-even is so crucial?
A company can reach performance by reaching “break-even”. As the word tells us, at this point the company “breaks” it’s current results to “even”, where revenues are equal to costs. So, why is is getting to break-even so crucial? We will point it out in the following examples. Let’s presume that you are a start-up company that organizes events, let’s say conferences & seminars. Your next conference will have fixed costs (e.g. renting the venue, speakers’ fee, hotel, plane tickets and more, team incentives, advertising) and variable unit costs (e.g. conference materials, meals, coffee breaks and so on). Your renting venue has around 150 seats, so you are interested in…
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Creare de valoare si managementul prin valoare
In perioade de incertitudine si fluctuatii economice, reanalizarea instrumentelor de masurare a performantei reprezinta o necesitate. Marile corporatii sunt interesate sa masoare valoarea creata ca parte a masurarii performantei. Companiile de consultanta Ster Stewart, Boston Consulting Group sau EVA Dimensions au dezvoltat o serie de instrumente de masurare a valorii, ce aveau sa intre in competitie prin asa-zisul „metric war” . Acesti indicatori au devenit, inca din anii ’90, instrumente complexe de masurare, ce pot calcula valoarea creata. Dintre indicatorii dezvoltati se pot aminti: EVA (Valoarea Economica Adaugata), MVA (valoarea de piata adaugata), CFROI (rata rentabilitatii fluxurilor de numerar), TSR ( rata rentabilitatii actionarilor), CVA (valoarea adaugata lichida), SVA (shareholder…
