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AFFĂ„RSSTRATEGI: 8 componente de la IKEA pentru strategia pe care ti-o asamblezi singur
In 2007 intram prima data intr-un magazin IKEA. De la inceput am fost impresionat de showroom-ul amenajat ca intr-un apartament real, de simplitatea cumpararii unui produs dar si de faptul ca trebuia sa-ti asamblezi singur produsul. Astfel, erai parte din finalizarea unei piese de mobilier, prin montarea relativ usoara cu instructiuni simple. Trecem peste momentele ciudate cand dupa ce montai o biblioteca, mai ramaneai cu cateva suruburi si optimismul ca sigur cei de la IKEA au pus cateva in plus. Misterul se elucida sau nu in functie de greutatea cartilor puse in biblioteca 🙂 In acest articol, vreau sa-ti prezint povestea din spatele cifrelor IKEA dar si 8 componente pentru…
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Starbucks Strategy Macchiato si 3 ingrediente ale unui business global
Ne place cafeaua si in fiecare zi, o mare parte dintre noi, cautam sa ne regasim energia printr-o cana/pahar de cafea. Un rol important in dezvoltarea acestei culturi a cafelei, este dat de Starbucks. Compania Starbucks a fost fondata in 1971 in Seattle, SUA. Valoarea companiei este de 79 de miliarde de dolari, conform Forbes Global 2000 de , in timp ce valoarea brandului companiei este de 9.6 miliarde de dolari, in crestere cu 10% fata de anul anterior (conform Interbrand.com). Veniturile companiei au crescut cu 50% intre 2016 si 2018, de la 16.45 miliarde de dolari la 24.72 miliarde de dolari. Mixul de vanzari ne arata clar ca bauturile…
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Apple, cresterea din China, procentul de 24% si 2 lectii despre strategie
Imi aduc aminte de anul 2010. Eram intr-un stagiu de cercetare la Universitatea Paris Dauphine si o amica a vrut sa-si cumpere un Mac. Stia ce model vrea si am mers impreuna la magaznul Apple de la Luvru. Era prima data cand intram intr-un magazin Apple. M-a impresionat simplitatea actului de vanzare: a cerut modelul dorit, iar unul dintre reprezentantii de vanzari i-au adus un laptop sigilat. Pe langa noi, alti zeci de cumparatori testau sau cumparau alte produse. Apple a reusit sa creeze simplitatea in totul: de la produse cu un design inovator la un proces de vanzare simplu, adaptat clientului si cu o experienta incredibila. Conform topului Forbes…
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4 pasi strategici catre productivitate
De cele mai multe ori cand vrem sa fim mai productivi, ne lipseste o privire de ansamblu si oricat de repede am aplica instrumente de productivitate citind articole, vizualizand clipuri sau ascultand audio-book-uri, ceva e posibil sa lipseasca. Mi-am dat seama ca este vorba de un cadru general de la care sa pornim. In activitatea mea de cercetare am analizat o serie de modele de crestere a performantei companiilor. In urma cu 2 ani am creat un model strategic numit SEED Strategic Model, util companiilor ca framework de dezvoltare a strategiei. Pe scurt, SEED Strategic Model cuprinde: Strengths – Punctele forte – capabilitatile interne ale companiilor Environment – Mediul de lucru…
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SEED Strategic Model
Startup, a meaningful word for today’s enthusiastic world. As this word can be split in “start” and “up”, we could say that the “up” is related to develop and increase the business. STRATEGY is the high level PLAN to achieve GOALS in times of uncertainty. Also, “Strategy is how a company achieves its goal by developing its scarce resources to gain a sustainable competitive advantage”. Source: Vaughan Evans – Key strategy tools (Pearson Publishing), 2013 So, because of limited resources, the company needs to manage them effectively. Moreover, gaining sustainable competitive advantage leads to value creation, increasing performance and results for the business owner. WHAT ARE THE MAIN STEPS THAT A…
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PESTEL model: Factors that could influence a start-up
When starting a new company the analysis of the external factors that influence the market is important because it can prevent future difficulties in running the business. One of the model used in business strategy is PESTEL model. PESTEL comes from Political, Economic, Social, Technological, Environmental and Legal factors. When assessing the level of impact of this types of factors, we first need to know what is the target market, otherwise the analysis could have biases like checking the impact from a larger market. So, is the business targeting global, continental, regional, national or a city market? If so, there are different ways in which these factors are represented. The…
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Strategy – the journey for start-ups!
If strategy is achieving goals through efficient planning in order to gain competitive advantage, when our resources are limited, why do we see many start-ups that don’t have an efficient strategy? In many times, the uncertainty and unpredictable environment because their main concern of a new company because of 3 main reasons: – limited understanding of the target market – lack of market analysis in order to assess the environment, competitors, potential clients and possible opportunities or threats – no or limited analysis on financials. If break-even is reached at 95% of potential clients, it is obvious that the rest of 5% (profit) could not reach the expected growth. Start-ups…
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Why getting to break-even is so crucial?
A company can reach performance by reaching “break-even”. As the word tells us, at this point the company “breaks” it’s current results to “even”, where revenues are equal to costs. So, why is is getting to break-even so crucial? We will point it out in the following examples. Let’s presume that you are a start-up company that organizes events, let’s say conferences & seminars. Your next conference will have fixed costs (e.g. renting the venue, speakers’ fee, hotel, plane tickets and more, team incentives, advertising) and variable unit costs (e.g. conference materials, meals, coffee breaks and so on). Your renting venue has around 150 seats, so you are interested in…
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Creare de valoare si managementul prin valoare
In perioade de incertitudine si fluctuatii economice, reanalizarea instrumentelor de masurare a performantei reprezinta o necesitate. Marile corporatii sunt interesate sa masoare valoarea creata ca parte a masurarii performantei. Companiile de consultanta Ster Stewart, Boston Consulting Group sau EVA Dimensions  au dezvoltat o serie de instrumente de masurare a valorii, ce aveau sa intre in competitie prin asa-zisul „metric war” . Acesti indicatori au devenit, inca din anii ’90, instrumente complexe de masurare, ce pot calcula valoarea creata. Dintre indicatorii dezvoltati se pot aminti:  EVA (Valoarea Economica Adaugata), MVA (valoarea de piata adaugata), CFROI (rata rentabilitatii fluxurilor de numerar), TSR ( rata rentabilitatii actionarilor), CVA (valoarea adaugata lichida), SVA (shareholder…
